Is marketing science? Of course.
As one who has spent countless hours in the laboratory of objective science (in my former career-life), I can honestly say that there is a science to marketing and branding a product or idea in a pre-determined light.
There are times when I get tickled by flashbacks of myself in a white lab coat searching for the "one" answer of an experiement. In a neo-subjective science such as marketing, however, there is more often than not more than one "right" answer. Instead of being the "right" answer, business owners are faced with making their selection of the "favorite" right answer based on their current business needs.
Look at an analysis of subjective science as it contrasts and complements objective science through the ages by authors Robert G. Jahn and Brenda J. Dunne, (Princeton Engineering Anomalies Research (PEAR) Laboratory, School of Engineering and Applied Science, Princeton University):
Over the greater portion of its long scholarly history, the particular form of human observation, reasoning, and technical deployment we properly term "science" has relied at least as much on subjective experience and inspiration as it has on objective experiments and theories. Only over the past few centuries has subjectivity been progressively excluded from the practice of science, leaving an essentially secular analytical paradigm.
Quite recently, however, a compounding constellation of newly inexplicable physical evidence, coupled with a growing scholarly interest in the nature and capability of human consciousness, are beginning to suggest that this sterilization of science may have been excessive and could ultimately limit its epistemological reach and cultural relevance.
In particular, an array of demonstrable consciousness-related anomalous physical phenomena, a persistent pattern of biological and medical anomalies, systematic studies of mind/brain relationships and the mechanics of human creativity, and a burgeoning catalogue of human factors effects within contemporary information processing technologies, all display empirical correlations with subjective aspects that greatly complicate, and in many cases preclude, their comprehension on strictly objective grounds.
Furthermore, I might add that there is a certain freedom offered by the infinite choices of subjective science. There are many paths to a favorable outcome. On the other hand, more patience is required due to the inherent tendency to prolong the end result while ideas are being chiseled by many eyes and the creative process itself.
Would I trade working in this industry for my old lab coat? No way.
Now I can assure you, there were many days I had previously wished that biomedical science was subjective. What I mean to say is, I've set off my fair share of sprinkler systems, okay? But hasn't every good objective scientist? As shallow as this seems, one of the things I like most about working in the field of marketing is the luxury of going to lunch without hard-hat hair.
It's fun to eat lunch out in the community, wear pretty clothes and makeup, and for goodness sake burn a Yankee candle right at my desk if I want to without blowing up anything! I like having tempermental artists around me who enjoy discussing what we did yesterday or our favorite things in general rather than having to pull conversation from a well-liked introvert with his nose down a gas chromatograph.
I guess, the thing I like the best is interfacing with the Flower Mound Community. There is such a synergy in Flower Mound. The Flower Mound Chamber of Commerce is blowing and going. Business is thriving. There is opportunity on every corner. As well as Starbucks.
Recent Comments